There are plenty of reasons to carry hand sanitizer around, but viral K-pop group Blackpink just gave us another.
The singing sensations have collaborated with personal-care brand Touchland for a signature Blackpink take on the highly popular Power Mist Hydrating Hand Sanitizer. The limited-edition launch features a pink text and border design, along with a see-through black glass center, and Touchland’s vegan, 70 percent ethyl alcohol formula. And to minimize any lingering alcohol smell as you spritz, it also includes the brand’s best-selling Blue Sandalwood scent, comprised of key fragrance notes like lemon, velvet peach, and gold amber.
As Touchland is a woman-owned company beloved of stars like Kim Kardashian and noncelebrity beauty enthusiasts alike, partnering with Blackpink on this release is especially meaningful to its founder. “As a woman-owned brand, Blackpink symbolizes female empowerment and continues to show how confident women can be,” CEO Andrea Lisbona, who started the company, said in a statement. “I hope our community and their fanbase, Blinks, enjoy this partnership as much as I do.”
Even if you missed Blackpink’s 18-song performance at this year’s Coachella festival, you can still snag this exclusive piece of the band’s coveted merch—while it’s still in stock.
The Blackpink x Touchland Power Mist Hydrating Hand Sanitizer retails for $10 and is available to shop now at touchland.com.
Tiffany Dodson is currently the associate beauty commerce editor at Harper’s Bazaar, where she specializes in trend forecasting, building relationships with major and emerging brands, and crafting shopping stories—from holiday gift guides to product road tests. Tiffany's work has previously been featured in outlets like SELF, Bustle, and Teen Vogue, and she's been quoted as a commerce and beauty expert in publications and platforms like The Business of Fashion and NPR’s Life Kit podcast.
