Many of the best Black-owned hair brands emerged in part to service specific beauty needs of a community that aren't always met by larger, more mainstream companies. In addition to developing a wide range of care staples with effective formulas, products from top brands like Pattern, Bread Beauty Supply and Camille Rose have also helped redefine hair care as a whole.
And with growing platform opportunities for Black founders and their companies, it's easier than ever for shoppers to discover a new favorite shampoo, mask, leave-in conditioner, and more that will work for your specific type—whether that's naturally coily, curly, wavy, or straight. Here, we've listed 25 of our favorite products from some of the buzziest and overall best Black-owned hair brands that combine uncompromising efficiency with salon-level results.
Since 2015, Adria Marshall has created products for her haircare line Ecoslay. The brand was created with the idea of using ingredients that are good for you and also respect the environment. The Orange Marmalade Flax Seed and Aloe Curl Definer helps to retain curls while also controlling frizz.
As its brand name suggests, this styling cream—and its full range of products—are especially ideal for 4C curl types. Just a quarter-sized amount of the brand's styling cream is enough to shape an afro, or perfect a few two-strand twists with ease.
Cornell McBride, Sr. launched Design Essentials in 1990 with the goal of infusing hair products with vitamins and proteins designed to promote hair movement and manageability. The brand's Natural Almond and Avocado Curl Enhancing Mousse is a lightweight, non-greasy formula that controls frizz while leaving a shiny finish behind.
Advertisement - Continue Reading Below
The Mane Choice
The Alpha Green Tea & Carrot Deep Strengthening & Restorative Mask Treatment
The Mane Choice
The Alpha Green Tea & Carrot Deep Strengthening & Restorative Mask Treatment
Products from The Mane Choice are infused with vitamins A, B, C, and E, plus nutrients like biotin, to strengthen dry, dull, and damaged hair of all textures. Its The Alpha Green Tea and Carrot mask works in 15 minutes under the dryer for with a plastic cap to improve hair's manageability and moisture up to twice a week.
Sunday II Sunday
Root Refresh Micellar Rinse with Apple Cider Vinegar
Sunday II Sunday
Root Refresh Micellar Rinse with Apple Cider Vinegar
Created with fitness enthusiasts in mind, Sunday II Sunday's collection of hair essentials is ideal for the person who enjoys a regular tough workout. Think of its Root Refresh Micellar Rinse like an upgraded dry shampoo for curls. It features a blend of apple cider vinegar and micellar water to refresh your hair and scalp in-between wash days.
Helmed by Hannah Diop and co-owned by Insecure and Rap Sh!tcreator Issa Rae, Sienna Naturals aims to create clean, plant-forward formulas for curly hair. Sienna Naturals's lightweight elixir works to clarify and moisturize between wash days, so you can use it on wet hair or as a refresh on dry curls.
"I really feel that people should have access to their most beautiful selves in their own bathrooms," actress Tracee Ellis Ross previously said when asked about her popular hair care brand Pattern. Its neroli, rose, and patchouli-scented edge control is a hit among Ulta shoppers, and makes it a breeze to slick down edges and avoid flyaways without worrying about breakage or dryness.
Scalp care is in: This energizing and cooling serum from actress Taraji P. Henson's brand TPH uses aloe, biotin and tea tree oil help soothe and fortify hair at the root, and nicely features an easy, tri-tip applicator.
Bread Beauty Supply took curly hair (and Sephora) by storm, thanks to its eco-friendly packaging and nose-pleasing scents. The brand's deep conditioning hair mask contains ingredients that pay homage to the founder's Australian roots, like kakadu plum, while delivering deep hydration. And did we mention it smells like Fruit Loops?
Launched by OG natural hair vlogger Whitney White, you can find Melanin Hair Care's best-sellers lined on shelves in your local Ulta store. This sulfate-free shampoo from the brand is filled with natural ingredients like rosemary, black cumin, and tree oil, all of which are great for revitalizing your scalp. With a twist-top nozzle, you can easily apply the shampoo directly to your scalp.
Beginning its sales on Etsy in 2014, Grace Eleyae is now well-known for its functional yet stylish accessories, like this silk turban-style headband, which evenly distribute hair's natural oils and minimize overall friction.
If you have ultra sensitive skin, this natural brand is for you. Nae Nae's was started by husband and wife duo Terrence and Nevadra (Nae Nae) Johnson, when they set out to create natural hair products that addressed their children's eczema. The brand's Hair Boost formula in particular is infused with shea butter and essential oils for thicker, moisturized hair.
Developed by a licensed cosmetologist, The Doux's eye-catching packaging stands out in a sea of neutral bottles and tubs, but its nourishing formulas make it worthy of any hair collection. This moisturizing shampoo uses shea butter, sea silk, and hibiscus to cleanse curls and coils without stripping them of moisture.
"Adwoa Beauty was born out of my frustration by how we were being marketed to and how our packaging looks, not only by mainstream [companies] but by also, quite frankly, Black founders," founder Julian Addo previously toldBAZAAR.com of the inspiration behind her coveted company. The brand's versatile Baomint Protect and Shine Oil Blend not only looks great on any countertop, but also contains are over 15 (!) different natural oils that not only smell divine, but soothe the scalp while boosting hair shine and moisture.
Actress Gabrielle Union and celebrity stylist Larry Sims co-created this moisturizing leave-in conditioner, among other care favorites, to detangle hair while boosting its moisture and shine. This leave-in's combination of Brazilian bacuri butter, coconut oil, biotin, shea butter, canola oil, and more play a key role in fortifying dry, dull hair.
Gemstones aren't just for face tools: Founder Amber Makupson harnessed her background as an esthetician to launch holistic hair brand Merkai, in 2019. Its Purifying Amethyst Shampoo is infused with amethyst extracts, along with ingredients like ginseng, willow bark and hibiscus to minimize scalp irritation.
Lulu Cordero launched her brand Bomba Curls to better represent the beauty of curly hair, while literally bottling age-old Dominican beauty secrets for hair growth. The popular Dominican Forbidden Oil includes coffee oil, castor oil and black cumin oil to stimulate new growth, boost shine and create a healthy scalp environment.
Miss Jessie's is one of the pioneers in the hair space of Black-owned beauty brands, partnering with Target to expand its reach in 2010. Its culty Rapid Recovery Treatment only needs ten minutes to work its restorative magic, with dry hair continuing to feel invigorated for days after use.
Since Girl and Hair was created by a board-certified dermatologist, it's no surprise that the brand is science-baked, and formulated with both skin- and hair care in mind. This top-rated hair milk uses a mix of aloe vera, biotin, and coconut water for daily hydration and long-term hair growth.
Baked by celebrities like celebrities Halle Berry, Alicia Keys, and Nia Long, Curls creates products for wavy to textured hair types, including this buzzy styling jelly that's best used on damp hair to stop frizz before it starts.
Jada Jackson is a freelance multimedia journalist from Chicago and a graduate of Columbia College Chicago. She enjoys writing about social justice, culture, fashion, sustainability, design and their intersections. Her work has been featured in House Beautiful, Harper's Bazaar, Vogue Business and Vogue Singapore.