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best black owned hair products 2023
Image courtesy of Bread Beauty Supply

The Best Black-Owned Hair Brands to Support Year-Round

Featuring culty shampoos, conditioners, and stylers for every hair type.

By Jada Jackson and Jacorey Moon

Many of the best Black-owned hair brands emerged in part to service specific beauty needs of a community that aren't always met by larger, more mainstream companies. In addition to developing a wide range of care staples with effective formulas, products from top brands like Pattern, Bread Beauty Supply and Camille Rose have also helped redefine hair care as a whole.

  • Orange Marmalade Curl Definer Gel

    Ecoslay

    Orange Marmalade Curl Definer Gel

    $24 at ecoslay.com
    Read more
  • Too Slick Styling Cream

    4C Only

    Too Slick Styling Cream

    Read more
  • Curl Enhancing Mousse
  • The Alpha Green Tea & Carrot Deep Strengthening & Restorative Mask Treatment

    The Mane Choice

    The Alpha Green Tea & Carrot Deep Strengthening & Restorative Mask Treatment

    Read more
  • Root Refresh Micellar Rinse with Apple Cider Vinegar

    Sunday II Sunday

    Root Refresh Micellar Rinse with Apple Cider Vinegar

    Read more


And with growing platform opportunities for Black founders and their companies, it's easier than ever for shoppers to discover a new favorite shampoo, mask, leave-in conditioner, and more that will work for your specific type—whether that's naturally coily, curly, wavy, or straight. Here, we've listed 25 of our favorite products from some of the buzziest and overall best Black-owned hair brands that combine uncompromising efficiency with salon-level results.


Ecoslay

Orange Marmalade Curl Definer Gel

Orange Marmalade Curl Definer Gel
Ecoslay

Orange Marmalade Curl Definer Gel

$24 at ecoslay.com
Credit: Ecoslay

Since 2015, Adria Marshall has created products for her haircare line Ecoslay. The brand was created with the idea of using ingredients that are good for you and also respect the environment. The Orange Marmalade Flax Seed and Aloe Curl Definer helps to retain curls while also controlling frizz.

4C Only

Too Slick Styling Cream

Too Slick Styling Cream
4C Only

Too Slick Styling Cream

As its brand name suggests, this styling cream—and its full range of products—are especially ideal for 4C curl types. Just a quarter-sized amount of the brand's styling cream is enough to shape an afro, or perfect a few two-strand twists with ease.

Cornell McBride, Sr. launched Design Essentials in 1990 with the goal of infusing hair products with vitamins and proteins designed to promote hair movement and manageability. The brand's Natural Almond and Avocado Curl Enhancing Mousse is a lightweight, non-greasy formula that controls frizz while leaving a shiny finish behind.

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The Mane Choice

The Alpha Green Tea & Carrot Deep Strengthening & Restorative Mask Treatment

The Alpha Green Tea & Carrot Deep Strengthening & Restorative Mask Treatment
The Mane Choice

The Alpha Green Tea & Carrot Deep Strengthening & Restorative Mask Treatment

Credit: Ulta

Products from The Mane Choice are infused with vitamins A, B, C, and E, plus nutrients like biotin, to strengthen dry, dull, and damaged hair of all textures. Its The Alpha Green Tea and Carrot mask works in 15 minutes under the dryer for with a plastic cap to improve hair's manageability and moisture up to twice a week.

Sunday II Sunday

Root Refresh Micellar Rinse with Apple Cider Vinegar

Root Refresh Micellar Rinse with Apple Cider Vinegar
Sunday II Sunday

Root Refresh Micellar Rinse with Apple Cider Vinegar

Credit: Bluemercury

Created with fitness enthusiasts in mind, Sunday II Sunday's collection of hair essentials is ideal for the person who enjoys a regular tough workout. Think of its Root Refresh Micellar Rinse like an upgraded dry shampoo for curls. It features a blend of apple cider vinegar and micellar water to refresh your hair and scalp in-between wash days.

Sienna Naturals

Curl Elixir Hair Primer

Curl Elixir Hair Primer
Sienna Naturals

Curl Elixir Hair Primer

Credit: Nordstrom

Helmed by Hannah Diop and co-owned by Insecure and Rap Sh!t creator Issa Rae, Sienna Naturals aims to create clean, plant-forward formulas for curly hair. Sienna Naturals's lightweight elixir works to clarify and moisturize between wash days, so you can use it on wet hair or as a refresh on dry curls.

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Pattern

Edge Control

Edge Control
Pattern

Edge Control

"I really feel that people should have access to their most beautiful selves in their own bathrooms," actress Tracee Ellis Ross previously said when asked about her popular hair care brand Pattern. Its neroli, rose, and patchouli-scented edge control is a hit among Ulta shoppers, and makes it a breeze to slick down edges and avoid flyaways without worrying about breakage or dryness.

TPH by Taraji

Ultra Chill Energizing & Cooling Serum

Ultra Chill Energizing & Cooling Serum
TPH by Taraji

Ultra Chill Energizing & Cooling Serum

Credit: Walmart

Scalp care is in: This energizing and cooling serum from actress Taraji P. Henson's brand TPH uses aloe, biotin and tea tree oil help soothe and fortify hair at the root, and nicely features an easy, tri-tip applicator.

Bread Beauty Supply

Hair-Mask Deep Conditioner

Hair-Mask Deep Conditioner
Bread Beauty Supply

Hair-Mask Deep Conditioner

Credit: Sephora

Bread Beauty Supply took curly hair (and Sephora) by storm, thanks to its eco-friendly packaging and nose-pleasing scents. The brand's deep conditioning hair mask contains ingredients that pay homage to the founder's Australian roots, like kakadu plum, while delivering deep hydration. And did we mention it smells like Fruit Loops?

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Melanin Haircare

African Black Soap Reviving Shampoo

African Black Soap Reviving Shampoo
Melanin Haircare

African Black Soap Reviving Shampoo

Credit: Ulta

Launched by OG natural hair vlogger Whitney White, you can find Melanin Hair Care's best-sellers lined on shelves in your local Ulta store. This sulfate-free shampoo from the brand is filled with natural ingredients like rosemary, black cumin, and tree oil, all of which are great for revitalizing your scalp. With a twist-top nozzle, you can easily apply the shampoo directly to your scalp.

Grace Eleyae

Silk Turban Style Headband

Silk Turban Style Headband
Grace Eleyae

Silk Turban Style Headband

Credit: Grace Eleyae

Beginning its sales on Etsy in 2014, Grace Eleyae is now well-known for its functional yet stylish accessories, like this silk turban-style headband, which evenly distribute hair's natural oils and minimize overall friction.

Nae Nae's

Hair Boost

Hair Boost
Nae Nae's

Hair Boost

Credit: Amazon

If you have ultra sensitive skin, this natural brand is for you. Nae Nae's was started by husband and wife duo Terrence and Nevadra (Nae Nae) Johnson, when they set out to create natural hair products that addressed their children's eczema. The brand's Hair Boost formula in particular is infused with shea butter and essential oils for thicker, moisturized hair.

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The Doux

Sucka Free Moisturizing Shampoo

Sucka Free Moisturizing Shampoo
The Doux

Sucka Free Moisturizing Shampoo

Now 29% Off
Credit: Walmart

Developed by a licensed cosmetologist, The Doux's eye-catching packaging stands out in a sea of neutral bottles and tubs, but its nourishing formulas make it worthy of any hair collection. This moisturizing shampoo uses shea butter, sea silk, and hibiscus to cleanse curls and coils without stripping them of moisture.

Adwoa Beauty

Baomint Protect + Shine Oil Blend

Baomint Protect + Shine Oil Blend
Adwoa Beauty

Baomint Protect + Shine Oil Blend

Credit: Sephora

"Adwoa Beauty was born out of my frustration by how we were being marketed to and how our packaging looks, not only by mainstream [companies] but by also, quite frankly, Black founders," founder Julian Addo previously told BAZAAR.com of the inspiration behind her coveted company. The brand's versatile Baomint Protect and Shine Oil Blend not only looks great on any countertop, but also contains are over 15 (!) different natural oils that not only smell divine, but soothe the scalp while boosting hair shine and moisture.

Flawless by Gabrielle Union

Detangling Leave-In Conditioner

Detangling Leave-In Conditioner
Flawless by Gabrielle Union

Detangling Leave-In Conditioner

Credit: Amazon

Actress Gabrielle Union and celebrity stylist Larry Sims co-created this moisturizing leave-in conditioner, among other care favorites, to detangle hair while boosting its moisture and shine. This leave-in's combination of Brazilian bacuri butter, coconut oil, biotin, shea butter, canola oil, and more play a key role in fortifying dry, dull hair.

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Meraki

Purifying Amethyst Shampoo

Purifying Amethyst Shampoo
Meraki

Purifying Amethyst Shampoo

Credit: Anthropologie

Gemstones aren't just for face tools: Founder Amber Makupson harnessed her background as an esthetician to launch holistic hair brand Merkai, in 2019. Its Purifying Amethyst Shampoo is infused with amethyst extracts, along with ingredients like ginseng, willow bark and hibiscus to minimize scalp irritation.

Bomba Curls

Dominican Forbidden Oil

Dominican Forbidden Oil
Bomba Curls

Dominican Forbidden Oil

Credit: Nordstrom

Lulu Cordero launched her brand Bomba Curls to better represent the beauty of curly hair, while literally bottling age-old Dominican beauty secrets for hair growth. The popular Dominican Forbidden Oil includes coffee oil, castor oil and black cumin oil to stimulate new growth, boost shine and create a healthy scalp environment.

Miss Jessie's

Rapid Recovery Treatment

On Sale
Rapid Recovery Treatment
Miss Jessie's

Rapid Recovery Treatment

Now 11% Off
Credit: Amazon

Miss Jessie's is one of the pioneers in the hair space of Black-owned beauty brands, partnering with Target to expand its reach in 2010. Its culty Rapid Recovery Treatment only needs ten minutes to work its restorative magic, with dry hair continuing to feel invigorated for days after use.

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Girl + Hair

Refresh+ Biotin-Infused Hydrating Hair Milk

Refresh+ Biotin-Infused Hydrating Hair Milk
Girl + Hair

Refresh+ Biotin-Infused Hydrating Hair Milk

Credit: Amazon

Since Girl and Hair was created by a board-certified dermatologist, it's no surprise that the brand is science-baked, and formulated with both skin- and hair care in mind. This top-rated hair milk uses a mix of aloe vera, biotin, and coconut water for daily hydration and long-term hair growth.

Curls

Blueberry Bliss Curl Control Jelly

Blueberry Bliss Curl Control Jelly
Curls

Blueberry Bliss Curl Control Jelly

Credit: Ulta

Baked by celebrities like celebrities Halle Berry, Alicia Keys, and Nia Long, Curls creates products for wavy to textured hair types, including this buzzy styling jelly that's best used on damp hair to stop frizz before it starts.

Headshot of Jada Jackson
Jada Jackson
Editorial Fellow
Jada Jackson is a freelance multimedia journalist from Chicago and a graduate of Columbia College Chicago. She enjoys writing about social justice, culture, fashion, sustainability, design and their intersections. Her work has been featured in House Beautiful, Harper's Bazaar, Vogue Business and Vogue Singapore.
Headshot of Jacorey Moon
Commerce Editor

Jacorey Moon is Gear Patrol’s associate style editor, formerly at

PEOPLE and Footwear News. He’s most likely gawking over someone’s outfit on

Instagram or trying to find his way to the nearest record store.

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