The Best Fall 2022 Fashion Campaigns

Each summer and fall, fashion's biggest brands offer a glimpse into their latest and greatest seasonal offerings through different visual projects—or ads. And despite the drastic changes within the industry in recent years, the fall-winter campaigns of 2022 have continued to feature A-game shots by top models and celebrities, with timeless messages to match.

Gracing Prada's fall 2022 womenswear campaign this year are models Hunter Schafer and Kendall Jenner, who pose for headshots juxtaposed with still-life portraits of personal items as a way to explore the relationship between fashion and humanity. Gigi Hadid makes an appearance with Self-Portrait to rep the label's latest mesh separates and eveningwear from its now-available Autumn/Winter 2022 collection.

Meanwhile, models Jenner, Hailey Bieber, and Naomi Campbell team up with rapper Future and Pachinko's Lee Minho to co-design BOSS's fall capsule, and speak candidly in the brand's campaign on what, in their minds, constitutes a boss. And model Quannah Chasinghorse and musicians Yendry and Julia Cumming are among the starring faces of DKNY’s “TODAY I FEEL” campaign, which partners with National Alliance on Mental Illness (NAMI) to promote mental wellness and self-expression.

Below, see select shots from these fashion campaigns, plus more of our fall ad favorites—and continue to watch this space for updates.