It's no secret Bad Bunny has fully taken over the music world — his upcoming Último Tour Del Mundo tour, set to start this spring, sold out in a mere 24 hours and grossed a casual $84 million after all. But 2022 seems to hint at the fashion industry's eager embrace of the Puerto Rican superstar as well.
The reggaeton singer, born Benito Antonio Martínez Ocasio, is the face of the new spring campaign — dubbed "Le Splash" — for French fashion house, Jacquemus. In the new set of images, Bad Bunny models a number of looks from the brand's latest menswear and womenswear collections, including a baby pink linen mini dress, citrus hued slouchy suits and knitwear and even pastel blue heels. The ads, captured by photographers Tom Kneller and Zoey Radford, feature the musician in spring-break appropriate scenarios such as lounging poolside, dousing himself with a water hose, and even posing on top of a jet ski — sans swim trucks—as one does when in Miami, where the editorial was shot.
Since his initial breakout, Bad Bunny has become synonymous with his experimentation with gender-fluid style (like fellow contemporary musicians Harry Styles, Kid Cudi, and OGs like David Bowie and Prince). He has opted for vibrant manicures and performed in kilt-inspired midi skirts and skin-baring mesh ensembles on multiple occasions. Earlier this year, the rapper opened up to Allure about his evolving personal style and the importance of paying homage to those who broke fashion barriers before him. "Because people before me have done what I do, breaking rules and pushing boundaries...But maybe I got here at the right time," said the star. "With the right force...everything aligned."
Bianca Betancourt is the culture editor at HarpersBAZAAR.com, where she covers all things film, TV, music, and more. When she's not writing, she loves impulsively baking a batch of cookies, re-listening to the same early-2000s pop playlist, and stalking Mariah Carey's Twitter feed.
