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15 Best Off-The-Rack Wedding Gowns to Shop Now

Bridal shopping in record time.

By Heather Hall, Halie LeSavage and Kristina Rutkowski

For modern brides, shopping online for wedding dresses has become one of the most efficient and streamlined experiences. Gone are the days of stacked bridal salon appointments in-person, where the numerous options become increasingly overwhelming and sales representatives rush you through the experience. It's enough to make your head spin.

  • Sleeveless Cutout Midi Dress

    The Modernist

    Markarian Sleeveless Cutout Midi Dress

    $3,200 at Bergdorf Goodman
    Read more
  • Alvaro Gown
  • Kristina Sequined Tulle Gown

    The Glamour Girl

    Costarellos Kristina Sequined Tulle Gown

    Read more
  • Jackson Strapless Gown

    The High-Low

    Halfpenny London Jackson Strapless Gown

    Read more
  • Egret Floral-Embroidered Bridal Gown

    The Best Budget

    ROTATE Egret Floral-Embroidered Bridal Gown

    Read more


Thankfully, many retailers are now offering off-the-rack wedding dresses online, which means you can make the big decision at home and at your own pace. The best off-the-rack still represent the crème de la crème of top-tier options you'd find in a bridal boutique or in-person salon, but shopping online will just save you a little of the extra leg work. It's also a great opportunity to edit down the many thoughts you have swirling, pinned, and brainstormed.


dresses

Perhaps you have been toying with the idea of a traditional, slinky gown or a maximalist tulle number but have no idea how these shapes will look on your body. Use online shopping as a chance to try on a variety of silhouettes, styles, fabrications, necklines, and more all from the comfort of home, getting you one step closer to landing on the dress.

Ahead, find the 15 best off-the-rack bridal gowns available to shop now. Add one (or more) of these to your cart for bridal shopping in record time. Saying yes to the dress has never been easier.

The Modernist

Markarian Sleeveless Cutout Midi Dress

Sleeveless Cutout Midi Dress
The Modernist

Markarian Sleeveless Cutout Midi Dress

$3,200 at Bergdorf Goodman

Markarian's modern take on bridal has become the fashionista's dream choice for wedding dresses. Take for instance this graceful, deep v-neck option. The silhouette is classic enough to not feel too over-the-top, but with of-the-moment tweaks that make it feel relevant today. Waist cut-outs, sequined neckline piping and the subtle floral-textured fabric all add to the elegant charm.

The Bohemian

Erdem Alvaro Gown

Alvaro Gown
The Bohemian

Erdem Alvaro Gown

Opt for full Victorian vibes with a lace neckline, volume a plenty and ruffled sleeves. It's all about the smallest of details, like the ivory, grosgrain ribbon belt, which will give you options when it comes to styling. This gorgeous style was crafted with heirloom-quality in mind, too, so you can hold onto for future generations.

The Glamour Girl

Costarellos Kristina Sequined Tulle Gown

Kristina Sequined Tulle Gown
The Glamour Girl

Costarellos Kristina Sequined Tulle Gown

If you fancy something with a little sparkle, this sequined number is the one for you. The flattering wrap top is held by delicate spaghetti straps, all flowing into a swishy, A-line, gown length skirt. The fabric has a bit of sheerness to the over all look, as well, creating an ethereal effect that will turn heads. It's equal parts flirty and stylish.

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The High-Low

Halfpenny London Jackson Strapless Gown

Jackson Strapless Gown
The High-Low

Halfpenny London Jackson Strapless Gown

Credit: Courtesy

We've seen more and more high-low hemlines on the bridal runways. This strapless duchesse satin is surprisingly versatile for various ceremony moods, such as a more formal aisle or even an intimate, backyard ceremony at home. Be sure to pick out a cute pair of shoes, since they will be on full display.

The Best Budget

ROTATE Egret Floral-Embroidered Bridal Gown

Egret Floral-Embroidered Bridal Gown
The Best Budget

ROTATE Egret Floral-Embroidered Bridal Gown

If costs are top of mind, this ROTATE column dress falls just shy of $500, while still looking extremely luxurious. Made from recycled fabrics, this floral-embroidered strapless gown is extremely eco and budget conscious. Tulle overlay and a slightly sheer, fishtail hem drape wonderfully on the form. Wear with a drop earring and strappy pump for a clean and classic look.

The '90s Slip

Norma Kamali Maria Satin Gown

Maria Satin Gown

If Carolyn Bessette-Kennedy's iconic Narciso Rodriguez gown is on your Pinterest mood board, then look no further than Norma Kamali's dreamy satin version that has a similar, minimalist '90s feel. Cut on the bias, this draped slip style features a cowl neck that will show off your décolletage, and a pooling hem that creates a slight train. Keep the minimalist vibe when it comes to accessories for a timeless look.

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The Statement-Maker

Rasario Bridal Olivia Gown

Bridal Olivia Gown
The Statement-Maker

Rasario Bridal Olivia Gown

If maximalism is more what you had in mind for the big day, a frilled tulle number, like this Rosario gown, will take the cake. The off-the-shoulder bodice will fit and flatter the natural curves of the body, while a layered skirt adds the perfect amount of drama to the overall aesthetic. All eyes will most definitely be on you for the entire evening.

The Goddess

Khaite Bruna Crêpe Maxi Dress

Bruna Crêpe Maxi Dress
The Goddess

Khaite Bruna Crêpe Maxi Dress

For a casual wedding or cocktail setting, look no further than Khaite's expertly draped maxi dress—a sure winner. A sculpted, v-shaped bodice is hangs artfully, showing off a bit of skin, while a fluid skirt ensures movement and breathability. This one is made from a stretch-crepe fabric, so you will be comfortable all night. No boning or corseting required.

The Traditionalist

Rebecca Vallance Bridal Phoebe Mermaid Gown

Bridal Phoebe Mermaid Gown
The Traditionalist

Rebecca Vallance Bridal Phoebe Mermaid Gown

Dress shopping needn't be complicated. Look to figure-flattering styles that have stood the test of time, for good reason, like this mermaid gown shape. You can't go wrong with a crossover, sweetheart bodice that is nipped and tucked at the waist (complimentary to most body shapes). Crystal-embroidered spaghetti straps will add a bit of shine. Add a tulle veil for a match made in heaven.

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The Disco Queen

Taller Marmo Bolkan One-Shoulder Crepe Dress

Bolkan One-Shoulder Crepe Dress
The Disco Queen

Taller Marmo Bolkan One-Shoulder Crepe Dress

If you'll be tying the knot on a faraway beach, consider leaning into something a little easier than the traditional, structured gown. This kaftan-like shape channels the disco era, with a silky neck-tie, one-shouldered fit, and asymmetrical hem. The leg slit will show off your cute dancing shoes and ensure you'll be chic and comfortable as you boogie the night away.

The Classic

Danielle Frankel Harper Draped Gown

Harper Draped Gown
The Classic

Danielle Frankel Harper Draped Gown

Danielle Frankel is another designer who has made waves in the fashion community the past few years, thanks to her non-traditional approach to designing bridal. The Harper gown is masterfully draped, for a classic silhouette with a little something extra. Take a peek behind to see the fully revealed, open-back that is worth a second look.

The Non-Traditionalist

Carolina Herrera Off-The-Shoulder Column Dress

Off-The-Shoulder Column Dress
The Non-Traditionalist

Carolina Herrera Off-The-Shoulder Column Dress

Long hemlines? Not a must! This Carolina Herrera packs a punch with an array of oversized bows across the off-the-shoulder neckline, adding dimension and texture to the body-con, mid-calf length shape. A simple ankle heel will complete your look for an intimate dinner setting, daytime ceremony and more.

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The Minimalist with a Twist

Stella McCartney Bridal Embellished Halterneck Gown

Bridal Embellished Halterneck Gown
The Minimalist with a Twist

Stella McCartney Bridal Embellished Halterneck Gown

Stella McCartney's halter-neck gown mixes classic shapes but with a twist. The languid, column silhouette will flow effortlessly on the form, for a clean and sophisticated look. The crystal-embellished neck adds a shiny pop, that is still refined and modern feeling. An open-back and flared train ensures that even with simplistic styles, there are still plenty of special details.

The Updated Princess

Emilia Wickstead Diamond Duchesse-Satin Gown

Diamond Duchesse-Satin Gown
The Updated Princess

Emilia Wickstead Diamond Duchesse-Satin Gown

If you have always dreamed of a princess-style gown your entire life, but now want something that feels a bit more current, Emilia Wickstead's Diamond duchesse-satin gown blends a little bit of both worlds. Romantic and dramatic enough for a stirring walk down the aisle, thanks to the voluminous, full skirt, the sweetheart-cut neckline lends plenty of contemporary edge, as well.

The Sexy Side

Michael Lo Sordo Symic Crystal-Embellished Gown

Symic Crystal-Embellished Gown
The Sexy Side

Michael Lo Sordo Symic Crystal-Embellished Gown

No intention of wearing something traditional? Michael Lo Sordo's cutout gown is for the bride that wants to show off their sexier side. Made from luscious, silky satin, the crystal-embellished bra top bodice is spliced and diced before falling into a fluid skirt. A high-leg slit shows off even more skin, while still remaining overwhelming refined.

Headshot of Heather Hall
Heather Hall
Contributing Weddings Writer

Heather Hall is a weddings, fashion, and lifestyle writer and editor. Her career in weddings began at The Knot, where she worked as a bridal fashion editor. She then worked as a PR Manager at Amsale, a bridal design house, before starting her own events and digital marketing business. She has been featured on Today.com, MSN.com, Yahoo.com, Racked.com, Huffington Post, Verily Magazine, and Style Me Pretty. Heather loves music, travel, and practicing yoga. In her spare time she's typically researching the next fun workout class to try, or finding a new concert to attend. Her latest goal: become a DJ.  

Lettermark
Fashion Commerce Editor

Halie LeSavage is the fashion commerce editor at Harper's BAZAAR. Her style reporting covers everything from reviewing the best designer products to profiling emerging brands and designers. Previously, she was the founding retail writer at Morning Brew and a fashion associate at Glamour.

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